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2010 Course Handbook

BUSN17P - Marketing (Postgraduate Study Pattern)

Major: Business
Area of Study: Business
Degree: MCom - Master of Commerce
Offered By: The Faculty of Business and Economics
Admission Requirements: Bachelor degree with a GPA of 2.7 or equivalent
Fees:
Attendance Modes:

Internal

Study Loads:

Full Time (1.0)

Part Time

Commencing Study Periods:

FH

SH

General Requirements

Minimum number of credit points 32
and completion of other specific requirements as set out below

Specific Requirements

800 level
Required 16 cp fromBUS801 Business Forecasting (4)
BUS803 Strategic Operations Management (4)
DEM800 Demographic Analysis in Business (4)
ICMS821 Media Management (4)
ICMS822 Strategic Intelligence (4)
MKTG800 Marketing and Finance (4)
MKTG801 International Marketing (4)
MKTG802 Marketing Communications (4)
MKTG803 Marketing Operations (4)
MKTG804 E-Business Marketing (4)
MKTG805 Applied Marketing Research (4)
MKTG806 Applied Marketing Strategy (4)
MKTG807 Business-to-Business Marketing (4)
MKTG808 Services Marketing (4)
MKTG809 Marketing Logistics (4)
MKTG810 Retail Strategy and Operations (4)
MKTG811 Brand Management (4)
MKTG813 Marketing Principles (4)
MKTG814 Managing Customer Relationships (4)
MKTG815 Consumer Behaviour (4)
STAT826 Market Research and Forecasting (4) 16
Required two ofModules (8 credit points):
Accounting Module (8)
Actuarial Studies Module (8)
Commercial Law Module (8)
Economics Module (8)
Finance Module (8)
Information Systems and Technology Module (8)
Management, Organisations and Society Module (8)
Research Module (8)
Sport Business Management Module (8)
Tourism and Hospitality Module (8) 16
Electives
Balance of credit points required0
TOTAL CREDIT POINTS REQUIRED FOR THIS PROGRAM 32

Modules

For details of modules, consult this pdf document.

Notes

Note: Students who have not completed sufficient business units in a previous degree will be required to undertake a preliminary program.