2010 Course Handbook
BUSN17P - Marketing (Postgraduate Study Pattern)
Major: | Business |
Area of Study: | Business |
Degree: | MCom - Master of Commerce |
Offered By: |
The Faculty of Business and Economics |
Admission Requirements: | Bachelor degree with a GPA of 2.7 or equivalent |
Fees: | |
Attendance Modes: | Internal |
Study Loads: | Full Time (1.0) Part Time |
Commencing Study Periods: | FH SH |
General Requirements
Minimum number of credit points | 32 |
and completion of other specific requirements as set out below |
Specific Requirements
800 level | ||||
Required | 16 cp from | BUS801 | Business Forecasting (4) | |
BUS803 | Strategic Operations Management (4) | |||
DEM800 | Demographic Analysis in Business (4) | |||
ICMS821 | Media Management (4) | |||
ICMS822 | Strategic Intelligence (4) | |||
MKTG800 | Marketing and Finance (4) | |||
MKTG801 | International Marketing (4) | |||
MKTG802 | Marketing Communications (4) | |||
MKTG803 | Marketing Operations (4) | |||
MKTG804 | E-Business Marketing (4) | |||
MKTG805 | Applied Marketing Research (4) | |||
MKTG806 | Applied Marketing Strategy (4) | |||
MKTG807 | Business-to-Business Marketing (4) | |||
MKTG808 | Services Marketing (4) | |||
MKTG809 | Marketing Logistics (4) | |||
MKTG810 | Retail Strategy and Operations (4) | |||
MKTG811 | Brand Management (4) | |||
MKTG813 | Marketing Principles (4) | |||
MKTG814 | Managing Customer Relationships (4) | |||
MKTG815 | Consumer Behaviour (4) | |||
STAT826 | Market Research and Forecasting (4) | 16 | ||
Required | two of | Modules (8 credit points): | ||
Accounting Module (8) | ||||
Actuarial Studies Module (8) | ||||
Commercial Law Module (8) | ||||
Economics Module (8) | ||||
Finance Module (8) | ||||
Information Systems and Technology Module (8) | ||||
Management, Organisations and Society Module (8) | ||||
Research Module (8) | ||||
Sport Business Management Module (8) | ||||
Tourism and Hospitality Module (8) | 16 | |||
Electives | ||||
Balance of credit points required | 0 | |||
TOTAL CREDIT POINTS REQUIRED FOR THIS PROGRAM | 32 |
Modules
For details of modules, consult this pdf document.
Notes
Note: Students who have not completed sufficient business units in a previous degree will be required to undertake a preliminary program.