2010 Course Handbook
MKTG810: Retail Strategy and Operations
This unit considers current approaches to strategy formulation as it relates to the retailer in the distribution system. Recent and current approaches to retail strategy will be explored. The financial evaluation of proposed retail strategy options will also be considered. The retail format, merchandise strategy and marketing communication strategies will also be discussed as they relate to the retail environment.
| Credit Points: | 4 |
| Contact Hours: | -- |
| When Offered: | 2012 - Unit offered in 2012 |
| Staff Contact: | Mr Jack Hanrahan |
| Prerequisites: | MKTG696 or admission to MCom or MIB or MEc or MActPrac prior to 2011 |
| Corequisites: | |
| NCCWs: | |
| Unit Designations: | Commerce |
| Assessed As: | Graded |
| Offered By: |
Department of Marketing and Management Faculty of Business and Economics |