2010 Course Handbook
BUS803: Strategic Operations Management
This unit examines strategic, operational and structural change processes occurring within supply chain and demand chain management based on a value chain philosophy of modern business and considers the emerging concepts of value, the value proposition, value chain positioning strategy and the management of processes, knowledge, technology and relationships. The unit also examines the impact of these business concepts upon the strategy, design and operations of a firm in the context of products and services marketed and the capability building processes needed to gain a competitive edge.
| Credit Points: | 4 |
| Contact Hours: | -- |
| When Offered: |
D1 - Day; Offered in the first half-year
D2 - Day; Offered in the second half-year |
| Staff Contact: | Mr Brad Smith |
| Prerequisites: | BUS651 or admission to MCom or MIB or MEc or MActPrac prior to 2011 |
| Corequisites: | |
| NCCWs: | |
| Unit Designations: | Commerce |
| Assessed As: | Graded |
| Offered By: |
Department of Marketing and Management Faculty of Business and Economics |