2010 Course Handbook
MKTG802: Marketing Communications
This unit examines the marketing communications infrastructures that are available to business in developing a communications strategy that will result in achieving the awareness, comprehension and sales response objectives of the organisation.
| Credit Points: | 4 |
| Contact Hours: | -- |
| When Offered: |
D1 - Day; Offered in the first half-year
E2 - Evening; Offered in the second half-year Session 3 - Offered in January - February 2012 |
| Staff Contact: | Professor Bob Miller |
| Prerequisites: | MKTG696 or admission to MCom or MIB or MEc or MActPrac prior to 2011 |
| Corequisites: | |
| NCCWs: | ICMS821 |
| Unit Designations: | Commerce |
| Assessed As: | Graded |
| Offered By: |
Department of Marketing and Management Faculty of Business and Economics |