2010 Course Handbook
DEM800: Demographic Analysis in Business
This unit will cover topics such as: the sources of business-related demographic, social and economic data; the impact of demographic changes on the business environment; and the use of demographics in marketing and other business decision-making processes. Students will receive hands-on experience accessing and analysing census data at national, state and local levels using major databases.
| Credit Points: | 4 |
| Contact Hours: | 3 |
| When Offered: | E2 - Evening; Offered in the second half-year |
| Staff Contact: | Associate Professor Nick Parr |
| Prerequisites: | BUS651 or MKTG696 or admission to MCom or MIB or MEc or MActPrac prior to 2011 |
| Corequisites: | |
| NCCWs: | |
| Unit Designations: | Commerce |
| Assessed As: | Graded |
| Offered By: |
Department of Marketing and Management Faculty of Business and Economics |