2010 Course Handbook
MKTG803: Marketing Operations
This unit examines the activities involved in managing marketing functions. Topics include: marketing planning, product management, pricing, marketing channels and logistics, and communications. To ensure that marketing decisions have been implemented effectively, the unit also covers performance measurement.
| Credit Points: | 4 |
| Contact Hours: | -- |
| When Offered: | 2012 - Unit offered in 2012 |
| Staff Contact: | Mr Steve Erichsen |
| Prerequisites: | MKTG696 or admission to MCom or MIB or MEc or MActPrac prior to 2011 |
| Corequisites: | |
| NCCWs: | |
| Unit Designations: | Commerce |
| Assessed As: | Graded |
| Offered By: |
Department of Marketing and Management Faculty of Business and Economics |