E-Business Marketing - MKTG804
This unit is designed to introduce students to conceptualising, developing and using marketing in computer-mediated environments (CMEs). Students are introduced to the concept of e-business marketing as a metaphor for skills and capabilities required for twenty-first century marketers, based around marketing orientation as customer value creation using CMEs, and viewing marketing as a set of information flows using new and emerging electronic business technologies.
| Credit Points: | 4 |
| When Offered: | 2018 - Next offered in 2018 |
| Staff Contact(s): | Dr LayPeng Tan |
| Prerequisites: |
MKTG696 or (4cp in ITEC units at 800 level) |
| Corequisites: | |
| NCCW(s): | |
| Unit Designation(s): | |
| Assessed As: | Graded |
| Offered By: | Department of Marketing and Management Faculty of Business and Economics |
Course structures, including unit offerings, are subject to change.
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