Bachelor of Marketing and Media
MKMD18V1
| Minimum number of credit points for the degree | 72 |
| Of your 72 credit points, complete a maximum of 30 credit points at 100 level | |
| Minimum number of credit points at 200 level or above | 42 |
| Minimum number of credit points at 300 level above | 18 |
| Completion of a designated People unit | |
| Completion of a designated Planet unit | |
| Completion of a designated PACE unit | |
| Completion of other specific minimum requirements as set out below |
In order to graduate students must ensure that they have satisfied all of the general requirements of the award.
Specific minimum requirements:
Credit points
100 level
200 level
300 level
Balance of credit points required:
TOTAL CREDIT POINTS REQUIRED FOR THIS PROGRAM
| AQF Level | Level 7 Bachelor Degree |
| CRICOS Code | 074754A |
| Overview and Aims of the Program | Rapid technological change has led to increasing overlap between media and marketing in today's business environment. This degree will focus on the changing media and marketing landscape, with strong emphasis on the theory behind modern marketing principles. |
| Graduate Capabilities | The Graduate Capabilities Framework articulates the fundamentals that underpin all of Macquarie’s academic programs. It expresses these as follows: Interpersonal or social capabilities |
| Program Learning Outcomes | By the end of this program it is anticipated you should be able to: 1. demonstrate knowledge of various marketing and media frameworks (K) 2. meet marketing imperatives through application of technical skills (K) 3. critically evaluate issues in marketing and media by using various frameworks and theories (T) 4. respond creatively to business problems using appropriate media (I) 5. determine appropriate solutions using creative media (P, J) 6. demonstrate communication skills relevant to an appropriate professional environment (C) 7. demonstrate an awareness of contemporary challenges in business and the need for ethical behaviour in business (E, A) 8. apply teamwork knowledge and skills for effective collaboration to achieve diverse purposes in a range of contexts (E). |
| Learning and Teaching Methods | This program employs a range of learning and teaching methods to help students achieve the program level outcomes which include both discipline specific skills and various graduate capabilities. The methods are as follows: • Lectures: although face-to-face lectures are the predominant method of delivering content, students are also exposed to innovative teaching methods like role plays, debates and exposure to industry guest speakers. • Tutorials: these are small classes designed to facilitate more in-depth and interactive learning. They form a critical part of the learning process because students have a chance to ask questions and provide feedback. Tutorials are also where presentations of projects and case studies often occur, allowing them to practise their communication and collaborative skills. Simulation and games are also played during tutorials. • Peer-Assisted-Learning (PAL): PAL which is available in certain units provides another learning opportunity for students to learn the content of the unit. PAL facilitators are students who have successfully completed the unit. They are carefully selected, well trained and closely supervised by the lecturer. • Workshops: graduates of the program are expected to work is an environment where both analytical and creative skills are needed. These skills are developed in in computer laboratory and studios often taking the form of workshops, assisted by tutors or demonstrators. Students gain practical skills in using analytical software and creative media tools. • Participation and Community Engagement (PACE): all students are required to complete a capstone unit in their final year of study. The aim of this unit is to scaffold their knowledge learnt during the program and apply it in a real world context often in the form of a project sponsored by an industry partner. |
| Assessment | A mix of different assessment tasks are used in this program, which are both formative and summative in nature. Formative feedback is one in which students are assessed while completing a task. These are often not graded or only make a small contribution to the final grade. Summative feedback, on the other hand, is one in which students are assessed when a task is completed. Such tasks are more heavily weighted. Most units in the program have a mix of quizzes, class tests, presentations, class participation, assignments, creative production and a final examination. They are designed to test a student’s prescribed knowledge as well as various graduate capabilities. These are clearly mapped to each assessment task for every unit. For each unit, clear standards and criteria for each assessment task are also clearly outlined. |
| Recognition of Prior Learning | Macquarie University may recognise prior formal, informal and non-formal learning for the purpose of granting credit towards, or admission into, a program. The recognition of these forms of learning is enabled by the University’s Recognition of Prior Learning (RPL) Policy (see www.mq.edu.au/policy) and its associated Procedures and Guidelines. The RPL pages contain information on how to apply, links to registers, and the approval processes for recognising prior learning for entry or credit. Domestic Students International Students |
| Support for Learning | Macquarie University aspires to be an inclusive and supportive community of learners where all students are given the opportunity to meet their academic and personal goals. The University offers a comprehensive range of free and accessible student support services which include academic advice, counselling and psychological services, advocacy services and welfare advice, careers and employment, disability services and academic skills workshops amongst others. There is also a bulk billing medical service located on campus. |
| Program Standards and Quality | The program is subject to an ongoing comprehensive process of quality review in accordance with a pre-determined schedule that complies with the Higher Education Standards Framework. The review is overseen by Macquarie University's peak academic governance body, the Academic Senate and takes into account feedback received from students, staff and external stakeholders. |
| Graduate Destinations and Employability | Every sector of the economy recruits marketing and media graduates. Roles are diverse and include: • advertising account manager • art director • brand manager • broadcasting production manager • broadcasting production officer • copywriter • corporate communications producer • creative director • international business manager • journalist • marketing communications specialist • marketing executive • market researcher • media buyer • media and public relations specialist • social media specialist. Employers: • media agencies • marketing firms • TV, stage and multimedia production houses • PR firms • publishing firms • multinational organisations • medium to small businesses • government departments • not-for-profit organisations. |
| Assessment Regulations | This program is subject to Macquarie University regulations, including but not limited to those specified in the Assessment Policy, Academic Honesty Policy, the Final Examination Policy and relevant University Rules. For all approved University policies, procedures, guidelines and schedules visit www.mq.edu.au/policy. |
| Accreditation | This is an Australian Qualifications Framework (AQF) accredited qualification. |
Inherent requirements are the essential components of a course or program necessary for a student to successfully achieve the core learning outcomes of a course or program. Students must meet the inherent requirements to complete their Macquarie University course or program.
Inherent requirements for Macquarie University programs fall under the following categories:
Physical: The physical inherent requirement is to have the physical capabilities to safely and effectively perform the activities necessary to undertake the learning activities and achieve the learning outcomes of an award.
Cognition: The inherent requirement for cognition is possessing the intellectual, conceptual, integrative and quantitative capabilities to undertake the learning activities and achieve the learning outcomes of an award.
Communication: The inherent requirement for communication is the capacity to communicate information, thoughts and ideas through a variety of mediums and with a range of audiences.
Behavioural: The behavioural inherent requirement is the capacity to sustain appropriate behaviour over the duration of units of study to engage in activities necessary to undertake the learning activities and achieve the learning outcomes of an award.
For more information see https://students.mq.edu.au/study/my-study-program/inherent-requirements