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Marketing Fundamentals - MKTG101

This unit is subject to a quota. Limited places are available. Please refer to the Faculty for further information

This unit covers the basic principles of marketing. It explores the role of marketing in business and society and the proposition that marketing is based on an understanding of consumer value. The unit examines the development of marketing as a practice and discipline. The unit covers the overall process of marketing planning, implementation and control and how information on consumer needs is attained. It then looks at the building blocks and tools that the marketer uses to satisfy those needs - the marketing mix.

Credit Points: 3
When Offered:

S1 Day - Session 1, North Ryde, Day

S1 Evening - Session 1, North Ryde, Evening

S2 Day - Session 2, North Ryde, Day

S2 Evening - Session 2, North Ryde, Evening

Staff Contact(s): Associate Professor Ros Gordon



NCCW(s): BBA101, WMKT101
Unit Designation(s):



Unit Type:
Assessed As: Graded
Offered By:

Department of Marketing and Management

Faculty of Business and Economics

Course structures, including unit offerings, are subject to change.
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