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Specialisation: Marketing

Award(s) to which this specialisation belongs:
 
Master of Accounting (Professional) with the degree of Master of Commerce
 
Master of Biotechnology with the degree of Master of Commerce
 
Master of Commerce

Specialisation details:

Marketing

MKT11S

Department:
Department of Marketing and Management
Faculty:
Faculty of Business and Economics
Admission Requirements:
• Australian Bachelor degree or recognised equivalent
• Minimum GPA of 2.70 (out of 4.00)
• Minimum English Language Proficiency: IELTS or IELTS equivalent of 6.5 overall, with minimum 6.0 in each band
Study Mode:
Full-time, Part-time
Attendance Mode:
Internal
Study Period Offerings:
Session 1, (February) Session 2, (August)

600 level

Recommended
4
Work, Organisation and Management (4)
 
BUS651
Recommended
4
Introduction to Marketing Management (4)
 
MKTG696
Recommended
8cp from
 
Principles of Accounting (4)
 
ACCG611
 
Business and Corporation Law (4)
 
ACCG614
 
Principles of Finance (4)
 
ACST603
8
Intermediate Microeconomics (4)
 
ECON632

This specialisation must be completed as part of an award. The general requirements for the award must be satisfied in order to graduate.

Requirements for the Specialisation:

Completion of a minimum of 16 credit points including the following prescribed units:

Credit points

800 level

Required
4
Marketing Communications (4)
 
MKTG802
Required
4
Applied Marketing Strategy (4)
 
MKTG806
Required
4
Brand Management (4)
 
MKTG811
Required
4
Consumer Behaviour (4)
 
MKTG815

TOTAL CREDIT POINTS REQUIRED TO SATISFY THIS SPECIALISATION

16