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Introduction to Marketing Management - MKTG696
This unit provides students with an introduction to marketing as it is used within all organisations. Topics include: the role of marketing; marketing decision making (market segmentation, consumer behaviour and the marketing mix); product planning and development; distribution; promotion; pricing; marketing strategies and control; and evaluation of marketing management, with a focus on creating consumer value. Students are also exposed to some of the critical issues of ethics and sustainability as addressed by the societal marketing concept.
| Credit Points: | 4 |
| When Offered: | S1 Evening - Session 1, North Ryde, Evening S1 External - Session 1, External S2 Day - Session 2, North Ryde, Day S2 External - Session 2, External MQC S1 Evening - Session 1, Macquarie City Campus, Postgraduate, Evening, February to June MQC S2 Day - Session 2, Macquarie City Campus, Postgraduate, Day, July to November |
| Staff Contact(s): | Professor Greg Elliot |
| Prerequisites: |
Admission to MCom or MBioTechMCom or MIntBus or MIntBusMIntComm or MIntBusMIntRel |
| Corequisites: | |
| NCCW(s): | |
| Unit Designation(s): | |
| Assessed As: | Graded |
| Offered By: | Department of Marketing and Management Faculty of Business and Economics |
Timetable Information
For unit timetable information and session dates for external offerings please visit the Timetables@Macquarie Website