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Brand Management - MKTG811
This postgraduate unit provides opportunities for students to develop an enhanced depth and breadth of knowledge in the complex field of brand management. The current branding literature is critically evaluated to systematically assess brand management strategies. The unit is designed for students to understand the dimensionality of branding across geographic boundaries, brand portfolios and diachronically, ie over time. A strong emphasis is placed on scholarly work in order to allow for an in-depth understanding of the related branding and marketing literature. Postgraduate capabilities will be developed in order to prepare students for the competitive business careers by applying advanced theory to complex branding challenges. The unit assumes prior knowledge equivalent to that provided by an undergraduate degree in the area of marketing and appropriate graduate capabilities such as teamwork and presentation skills.
| Credit Points: | 4 |
| When Offered: | S1 Day - Session 1, North Ryde, Day S2 Day - Session 2, North Ryde, Day S1 Evening - Session 1, North Ryde, Evening S2 Evening - Session 2, North Ryde, Evening |
| Staff Contact(s): | Dr LayPeng Tan |
| Prerequisites: |
BUS651 or MKTG696 or admission to MCom or MIntBus or MEc or MActPrac prior to 2011 |
| Corequisites: | |
| NCCW(s): | |
| Unit Designation(s): | |
| Assessed As: | Graded |
| Offered By: | Department of Marketing and Management Faculty of Business and Economics |
Timetable Information
For unit timetable information and session dates for external offerings please visit the Timetables@Macquarie Website