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Design Thinking for Innovation - MGNT830

This unit is subject to a quota. Limited places are available. Please refer to the Faculty for further information

Innovating is at the core of successful enterprises today, whether start-ups or Fortune 500 companies. Adopting a customer perspective is a guiding principle for successful business model design. A desirable, viable and feasible product or service innovation requires deep customer empathy. This unit explores key concepts in design innovation based on the human‐centred approach called “design thinking”. This unit applies experiential learning (learning by doing) by introducing students to the tools and practices of innovation, deep customer insight, and design thinking in real world applications. Students apply design methodologies and innovation tools in a live, corporate project, working closely with a client company, solving real complex problems.

Credit Points: 4
When Offered:

Term 4 North Ryde - September to December

Staff Contact(s):

32cp including (MGNT607 or MGNT609Prerequisite Information


NCCW(s): MGSM819
Unit Designation(s):
Assessed As: Graded
Offered By:

Department of Marketing

Faculty of Business and Economics

Course structures, including unit offerings, are subject to change.
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