Skip to Content

Design Thinking - MGSM819

This unit is subject to a quota. Limited places are available. Please refer to the Faculty for further information

Innovating is at the core of successful enterprises today whether start-ups or Fortune 500 companies. Adopting a customer perspective is a guiding principle for successful business model design. A desirable, viable and feasible product or service innovation requires deep customer empathy. This course explores key concepts in design innovation based on the human-centred approach called “design thinking” that provides a managerial framework to apply classical consumer behaviour theories in practice. This course will introduce students to the tools and practices of innovation, deep customer insight, and design thinking in real world applications. This course is based on experiential learning, i.e. learning by doing.

Credit Points: 4
When Offered:

Term 1 North Ryde - January to March

Staff Contact(s):

MGSM820 or MGNT607 Prerequisite Information


NCCW(s): MGNT830
Unit Designation(s):
Assessed As: Graded
Offered By:

Department of Marketing

Faculty of Business and Economics

Course structures, including unit offerings, are subject to change.
Need help? Ask us.