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Managing Customers - MGNT609

This unit is subject to a quota. Limited places are available. Please refer to the Faculty for further information

This unit provides a general introduction to the discipline of marketing, covering theories and frameworks relevant to marketing planning, market definition, segmentation and targeting, market research, consumer behaviour, product development, pricing, distribution and communication, as well as recent developments in marketing theory and practice. These theories and frameworks are applied to live cases so that students can articulate a value proposition for a given organisation and identify the sources of ongoing value creation and exchange with their customers.

Credit Points: 4
When Offered:

Term 2 North Ryde - March to June

Term 4 North Ryde - September to December

Staff Contact(s):

Admission to MMgmt Prerequisite Information


Unit Designation(s):
Assessed As: Graded
Offered By:

Department of Marketing

Faculty of Business and Economics

Course structures, including unit offerings, are subject to change.
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