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Marketing Research - MGSM816

This unit is subject to a quota. Limited places are available. Please refer to the Faculty for further information

This unit helps managers make better decisions using marketing research. Students are introduced to the research process, specifically: defining the research questions, selecting an appropriate method, designing a research instrument, sampling, and then, collecting, analysing and reporting the results. The unit will address the various challenges faced in the search for reliable and valid evidence on which to base marketing decisions and practice.

Credit Points: 4
When Offered:

Term 2 North Ryde - March to June

Staff Contact(s):

MGSM820 Prerequisite Information


Unit Designation(s):
Assessed As: Graded
Offered By:

Macquarie Graduate School of Management

Course structures, including unit offerings, are subject to change.
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