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Marketing Management - MGSM820

This unit is subject to a quota. Limited places are available. Please refer to the Faculty for further information

This unit enables students to apply appropriate tools, techniques and frameworks to make informed management decisions around the marketing function. This includes identifying markets and segments, understanding consumer behaviour, strategic targeting and positioning and the latest approaches to product, pricing, distribution and communications. Above all, this unit teaches students how to think about the marketing function in relation to the business as a whole, in order to create and deliver sustainable value for an organisation and its stakeholders.

Credit Points: 4
When Offered:

MGSM Term 1 City - MGSM, City Campus, January to March

Term 1 North Ryde - January to March

Term 2 North Ryde - March to June

Term 2 Online - March to June

MGSM Term 3 City - MGSM, City Campus, June to September

Term 3 North Ryde - June to September

Term 3 Hong Kong - Offshore students only

Term 4 North Ryde - September to December

Staff Contact(s):

Admission to MBA or MMgmt or PGDipMgt or GradDipMgt or PGCertMgt or GradCertMgt or MEngMgt or MSocEntre or GradCertSocEntre Prerequisite Information


Unit Designation(s):
Assessed As: Graded
Offered By:

Macquarie Graduate School of Management

Course structures, including unit offerings, are subject to change.
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