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Master of Creative Industries with the degree of Master of Media


Faculty of Arts
Department of Media, Music, Communication and Cultural Studies
Master of Creative Industries with the degree of Master of Media (MCreIndMMedia)
Admission Requirement:
• Australian level 7 bachelor's qualification or recognised equivalent in relevant field
• GPA of 4.50 (out of 7.00)
English Language Proficiency:
IELTS of 6.5 overall with minimum 6.0 in each band, or equivalent
Study Mode:
Full-time, Part-time
Attendance Mode:
Candidature Length:
Full-time: 2.5 years
North Ryde — Session 1 (February)
North Ryde — Session 2 (July)
Volume of Learning:
Equivalent to 2.5 years
General requirements:
Minimum number of credit points at 800 level or above 80
Completion of other specific minimum requirements as set out below

In order to graduate students must ensure that they have satisfied all of the general requirements of the award.

Specific minimum requirements:

Credit points

800 level

Social Media (4)
Media Writing and Research (4)
Creative Entrepreneurship (4)
Storytelling Techniques (4)
Digital Media Strategies (4)
Creative Production Portfolio (8)
The Creative Industries (4)
32cp from
Digital Audio/ Radio Production (4)
Interactive Communication (4)
Social Media, Law and Ethics (4)
Data Journalism (4)
Non-Fiction Screen Media (4)
The Art of Recording (4)
Music Production (4)
Writing the Real (4)
Performance Practices (4)
Screen Investigations (4)
16cp from
Leadership and Management (4)
Intercultural Communication (4)
Issues in Contemporary Global Media (4)
Communication for Social Change (4)
Media Law and Culture (4)
Environmental Communication (4)
Recognition for prior learning on admission (up to 16cp)*


* Students are assessed on admission for Recognition for Prior Learning (RPL). If eligible RPL will be granted as a block of 4cp, 8cp, 12cp or 16cp as applicable.
AQF Level Level 9 Masters by Coursework Degree
CRICOS Code 096082K
Overview and Aims of the Program This program is a professionally-focused program that combines two existing postgraduate programs.

MASTER OF CREATIVE INDUSTRIES: The Master of Creative Industries is a professionally-focused program that prepares graduates for a career in 21st century media environments. It addresses the skills required to meet the challenges associated with a rapidly shifting professional context that is increasingly focused on digital production, distribution and audience engagement strategies. The program allows students to focus on either sound and music production, or screen production and addresses the current skills required for professional industry-level production.

MASTER OF MEDIA: The Master of Media is a production-oriented degree for students who want to gain practical media-making and digital communication skills. Students will also learn to identify and analyse opportunities and strategies for media professionals in an era of digital networks and mobile media.

This degree brings together aspiring and experienced journalists, social media managers, media relations advisors, content marketers, corporate storytellers, podcasters, influencers, documentary makers, broadcasters and other non-fiction writers and media-producers to study recent innovations in media practice such as social media storytelling, content curation, user experience, community engagement, and data-driven journalism. Students also study the fundamentals of ethical practice and media content production including finding and evaluating sources of information, conducting interviews and writing for a variety of genres and formats including online, screen, audio, broadcast and print.

Seminar-based classes led by leading media researchers and industry practitioners give students the opportunity to develop their own portfolios of practical work (ie articles, videos, multi-media reports, data visualizations, podcasts, websites, social media campaigns etc.) and to build their online professional profile. Learning activities are designed to encourage and enable collaboration and innovation as well as promote the development of transferable skills and resilience in the context of rapid technological and cultural change. Students will have the opportunity to work in tandem with industry partners on real-world questions and to develop the skills necessary to be an effective media entrepreneur as a part of core units of study.
Graduate Capabilities

The Graduate Capabilities Framework articulates the fundamentals that underpin all of Macquarie’s academic programs. It expresses these as follows:

Cognitive capabilities
(K) discipline specific knowledge and skills
(T) critical, analytical and integrative thinking
(P) problem solving and research capability
(I) creative and innovative

Interpersonal or social capabilities
(C) effective communication
(E) engaged and ethical local and global citizens
(A) socially and environmentally active and responsible

Personal capabilities
(J) capable of professional and personal judgement and initiative
(L) commitment to continuous learning

Program Learning Outcomes By the end of this program it is anticipated you should be able to:

Knowledge and Understanding (Creative Industries)

A1 Describe the structure and operation of the creative media industries in a global context K, T, A
Differentiate between a range of approaches to production, distribution and audience engagement K, T, I
Demonstrate an effective understanding of creative media project design and management K, P, I, C, L
Describe and differentiate between a range of different creative entrepreneurship strategies K, T, P, I
Demonstrate a critical understanding of contemporary production approaches and aesthetics K, T, P, E,

Skills and Capabilities (Creative Industries)
Conceive, produce and deliver creative projects to professional standards across a range of platforms K, T, P, I, J
Collaborate with team members in creative media project contexts C, E, A, J
Conduct professional research appropriate to creative media projects K, T, C, E, J
Document, describe, and evaluate creative media projects in effective ways K. T, P J, L

Knowledge and Understanding (Media)

Demonstrate a depth and breadth of knowledge, scholarly understanding, and specific subject
content in contemporary media. K, C
Integrate and synthesise information from a range of sources and environments. T, I
Ethically connect with the role of media and democratic citizenship. E, A
Engage with diverse disciplinary approaches to contemporary journalism and media communcation in context.
E, A

Skills and Capabilities
Engage with current debates surrounding media practice. K, T, P
Systematically enquire and creatively question the practice of journalism and media content production. I, J, L
Research, evaluate and communicate diverse knowledge through contemporary media practices
and produce material in a range of audio, visual, textual and social media forms.T, P, C
Work independently and/or collaboratively in the complex and evolving contemporary media
practices. I, E, J
Reflect on and adapt to convergent media in a digital networked environment. P, L
Learning and Teaching Methods The program embraces a broad range of learning and teaching methods. These include

•Seminars and masterclasses
•In studio practical classes
•Computer lab based software teaching
•Independent project work – major and minor productions supervised by academic staff.
•Lectures (both face to face and iLearn)

The program deploys authentic learning models across a suite of Production based subjects. Students learn and complete projects using industry standard technology platforms, observing professional media workflows and practices.

Project work also provides collaborative group work opportunities, where students learn to work on production projects in teams that model industry structures.

The Master of Creative Industries with the Master of Media outcomes are aligned to both unit level outcomes and to Bachelor of Arts graduate capabilities. A range of learning and teaching methods are utilized:

1. Seminars, workshops and lectures provide instruction in the theoretical components of unit content.
2. Seminars, tutorials and workshops provide students with opportunities to analyse, question and debate unit content.
3. Teaching materials include:
a. Readings (paper and/or electronic).
b. Online learning.
c. Guest lecturers and industry speakers.
d. Recording facilities.
e. Computer labs.
f. Set texts.

The Master of Creative Industries with the Master of Media is comprised of post-graduate unit offerings.
Assessment The course draws upon a range of formative and summative assessment types and approaches.
Types of assessment include:
1. Production assignments. Students are assessed on production skills associated with media content creation in authentic production context
2. Project Reports & Reflective Essays. These assignments assess a student’s capacity to write clearly and reflectively about their projects.
3. Oral, Audiovisual and Multimedia Presentations. These assess students’ ability to present and articulate information in a range of formats and contexts as well as their capacity to generate and respond to criticism and discussion. Students present to staff, peers and industry guests.
4. Engagement – Students are assessed on their contributions in seminars and online forums.
Engagement is assessed through a record of written (Portfolios of work, Reflective diaries, blogs, minutes of meetings etc) or oral tasks that capture their ongoing commitment to learning and develop reflective practices.
5. Essays – students are assessed on their capacity to research and synthesise information from
multiple sources and develop coherent arguments and responses to topics.

A range of student feedback mechanisms including rubrics are employed including in class formative assessment, out of class summative assessments, participation from staff in online forums and individual student consultations, where appropriate.
Recognition of Prior Learning

Macquarie University may recognise prior formal, informal and non-formal learning for the purpose of granting credit towards, or admission into, a program. The recognition of these forms of learning is enabled by the University’s Recognition of Prior Learning (RPL) Policy (see and its associated Procedures and Guidelines. The RPL pages contain information on how to apply, links to registers, and the approval processes for recognising prior learning for entry or credit. 

Domestic Students
For undergraduate RPL information visit
For domestic postgraduate RPL information visit

International Students
For RPL information visit

Support for Learning

Macquarie University aspires to be an inclusive and supportive community of learners where all students are given the opportunity to meet their academic and personal goals. The University offers a comprehensive range of free and accessible student support services which include academic advice, counselling and psychological services, advocacy services and welfare advice, careers and employment, disability services and academic skills workshops amongst others. There is also a bulk billing medical service located on campus.

Further information can be found at

Campus Wellbeing contact details:
Phone: +61 2 9850 7497

Program Standards and Quality

The program is subject to an ongoing comprehensive process of quality review in accordance with a pre-determined schedule that complies with the Higher Education Standards Framework. The review is overseen by Macquarie University's peak academic governance body, the Academic Senate and takes into account feedback received from students, staff and external stakeholders.

Graduate Destinations and Employability The double degree is highly professionally focused. It prepares students for careers as:

1 Online content producers (journalism, screen, music, arts, advertising and corporate communications)
2. Directors & Producers
3. Editors
4. Multiplatform and interactive media producers
5. Screen writers
6. Producers and Production managers
7. Creative media entrepreneurs
8. Creative media marketing and promotion specialists
9. Music Producers & Composers
10. Arts and cultural administration
11. Journalist/editor/producer (Online, Print, Social, Broadcast, screen, audio/radio)
12. Social Media Manager/Editor/Curator/Coordinator/Advisor/Community Manager
13. Content Marketing/Content Producer/
14. Media Relations/Public Relations
15. Media & Communications Officer/Advisor/Executive/Communication Strategist
16. Media Start-up/Entrepreneur
17. Corporate Communications/Internal Communications

The course is taught through production facilities that closely model industry standards, thus facilitating the movement of graduates into professional environments.
Assessment Regulations

This program is subject to Macquarie University regulations, including but not limited to those specified in the Assessment Policy, Academic Honesty Policy, the Final Examination Policy and relevant University Rules. For all approved University policies, procedures, guidelines and schedules visit

Accreditation This is an Australian Qualifications Framework (AQF) accredited qualification.

Inherent requirements are the essential components of a course or program necessary for a student to successfully achieve the core learning outcomes of a course or program. Students must meet the inherent requirements to complete their Macquarie University course or program.

Inherent requirements for Macquarie University programs fall under the following categories:

Physical: The physical inherent requirement is to have the physical capabilities to safely and effectively perform the activities necessary to undertake the learning activities and achieve the learning outcomes of an award.

Cognition: The inherent requirement for cognition is possessing the intellectual, conceptual, integrative and quantitative capabilities to undertake the learning activities and achieve the learning outcomes of an award.

Communication: The inherent requirement for communication is the capacity to communicate information, thoughts and ideas through a variety of mediums and with a range of audiences.

Behavioural: The behavioural inherent requirement is the capacity to sustain appropriate behaviour over the duration of units of study to engage in activities necessary to undertake the learning activities and achieve the learning outcomes of an award.

For more information see

2018 Unit Information

When offered:
S1 Day
Permission of Executive Dean of Faculty
HSC Chinese, CHN113, CHN148