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Communication for Social Change - ICOM814

This unit studies communication theories and strategies for development and social changes in an interdisciplinary approach. Drawing on theories of communication, human motivation, media and cultural studies, we will critically discuss concepts and theories of development, communication and development communication; strategic communication (community and participatory media and communication, integrated marketing communications); and practical issues of development communication and communication for social change (media freedom and ethics, community responsiveness and empowerment). Theory and practice will converge in critiques on development communication cases in various social, political and cultural contexts and designing communication campaign for social change.

Credit Points: 4
When Offered:

S1 Day - Session 1, North Ryde, Day

S2 Day - Session 2, North Ryde, Day

Staff Contact(s): Dr Qin Guo

Admission to MIntComm or MIntRel or MIntCommMIntRel or MIntBusMIntComm or MEnv or MCreIndMMedia or MPlan or MSusDev Prerequisite Information


Unit Designation(s):


Assessed As: Graded
Offered By:

Department of Media, Music, Communication and Cultural Studies

Faculty of Arts

Course structures, including unit offerings, are subject to change.
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