Skip to Content

International Marketing - MKTG801

This unit will examine the factors that influence marketing strategy in an international setting. Students undertake comprehensive research and analysis of academic articles and apply concepts such as globalisation and anti-globalisation; international economic environments; social and cultural elements of market environments; political-legal environments; international marketing intelligence; market entry; and international product, distribution, pricing and promotional strategies and tactics, to a comprehensive international marketing plan.

Credit Points: 4
When Offered:

S1 Evening - Session 1, North Ryde, Evening

S2 Evening - Session 2, North Ryde, Evening

Staff Contact(s): Dr June Buchanan

MKTG696 or ICOM892 Prerequisite Information


Unit Designation(s):


Assessed As: Graded
Offered By:

Department of Marketing and Management

Faculty of Business and Economics

Course structures, including unit offerings, are subject to change.
Need help? Ask us.