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Public Diplomacy and International Public Relations - ICOM892

The unit provides theoretical frameworks and practical learning exercises for image analysis and construction by international actors – intergovernmental, state, corporate and non-government. The concepts of symbolic interactionism, soft power, public diplomacy, international public relations, framing, image and branding are examined from strategic and ethical communication perspectives. Theory is related to practice through analysis of existing international public relations campaigns and the design of new ones. Through weekly simulations of press conferences regarding current events, students develop practical skills in analysing strategic opportunities for presenting their organisation to publics.

Credit Points: 4
When Offered:

S1 Day - Session 1, North Ryde, Day

S1 External - Session 1, External (On-campus dates: None)

Staff Contact(s): Dr Lauren Gorfinkel

Admission to MIntComm or MIntRel or MIntCommMIntRel or MIntBusMIntComm or MIntPubDip or GradDipIntRel Prerequisite Information


Unit Designation(s):


Assessed As: Graded
Offered By:

Department of Media, Music, Communication and Cultural Studies

Faculty of Arts

Course structures, including unit offerings, are subject to change.
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