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Consumer Behaviour - MGSM819
Effective marketing builds on an in-depth understanding of customer behaviour. This unit focuses on answering the question of what we can learn from behavioural sciences that can be of value in improving our ability to make better marketing decisions. Theories developed in psychology, sociology and economics will be reviewed, critically discussed and applied to marketing management problems.
| Credit Points: | 4 |
| When Offered: | Term 2 NR - MGSM, North Ryde Campus, March to June |
| Staff Contact(s): | studentservices@mgsm.edu.au |
| Prerequisites: | |
| Corequisites: | |
| NCCW(s): | MGSM821 |
| Unit Designation(s): | |
| Assessed As: | Graded |
| Offered By: | Macquarie Graduate School of Management |
Timetable Information
For unit timetable information and session dates for external offerings please visit the Timetables@Macquarie Website