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Marketing Management - MGSM820
Leading companies are strongly customer focused and thus heavily committed to marketing. These organisations strive to understand and satisfy customer needs while achieving their short and long term business objectives. Marketing therefore performs a critical function in the management of modern organisations and in shaping their strategic directions. This unit covers topics such as marketing planning, market definition and segmentation, market research, consumer behaviour, product development, pricing, distribution and communication as they are applied in business, as well as recent developments in marketing theory and practice.
| Credit Points: | 4 |
| When Offered: | Term 1 NR - MGSM, North Ryde Campus, January to March Term 2 NR - MGSM, North Ryde Campus, March to June Term 3 NR - MGSM, North Ryde Campus, June to September Term 4 NR - MGSM, North Ryde Campus, September to December Term 2 CBD - MGSM, City Campus, March to June Term 3 Online - MGSM online, June to September Term 4 CBD - MGSM, City Campus, September to December |
| Staff Contact(s): | studentservices@mgsm.edu.au |
| Prerequisites: |
Admission to MBA or MMgt or PGDipMgt or PGCertMgt or MEngMgt |
| Corequisites: | |
| NCCW(s): | |
| Unit Designation(s): | |
| Assessed As: | Graded |
| Offered By: | Macquarie Graduate School of Management |
Timetable Information
For unit timetable information and session dates for external offerings please visit the Timetables@Macquarie Website