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Marketing Communications - MGSM818
This unit focuses on providing the tools for managers to be able to critically evaluate promotional strategies that are presented to them. The course is designed to give a clear understanding of the setting of promotional objectives and the development of creative and media strategies employed by small to large organisations. It explores some of the fundamental theories that underpin marketing communications and current day leading-edge promotional campaigns that have successfully created major impact in their respective markets. It analyses key strengths and weakness of each of the major media vehicles, examining current trends in consumer and advertiser usage patterns.
| Credit Points: | 4 |
| When Offered: | TBD - To be determined |
| Staff Contact(s): | studentservices@mgsm.edu.au |
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| Assessed As: | Graded |
| Offered By: | Macquarie Graduate School of Management |
Timetable Information
For unit timetable information and session dates for external offerings please visit the Timetables@Macquarie Website