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Marketing Research - MGSM816
This unit focuses on helping managers make better decisions in marketing research. Designed with the view of how to use various research methods, it explores both quantitative as well as qualitative analytical techniques to better understand the target market. Students are taken through the entire process of determining the initial marketing problem or opportunity, through the process of research design, to the final stages of executing and implementing the research.
| Credit Points: | 4 |
| When Offered: | Term 1 NR - MGSM, North Ryde Campus, January to March |
| Staff Contact(s): | studentservices@mgsm.edu.au |
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| Assessed As: | Graded |
| Offered By: | Macquarie Graduate School of Management |
Timetable Information
For unit timetable information and session dates for external offerings please visit the Timetables@Macquarie Website