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International Marketing - MGSM815
This unit addresses the important conceptual and practical issues which confront the indigenous business when it decides to market its products (goods and/or services) in foreign countries. Studies include important environmental differences, market entry modes and financing international marketing in addition to the practical problems encountered in implementing marketing strategies and plans in foreign countries.
| Credit Points: | 4 |
| When Offered: | Term 4 NR - MGSM, North Ryde Campus, September to December |
| Staff Contact(s): | studentservices@mgsm.edu.au |
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| Assessed As: | Graded |
| Offered By: | Macquarie Graduate School of Management |
Timetable Information
For unit timetable information and session dates for external offerings please visit the Timetables@Macquarie Website