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2010 Course Handbook

Major: Marketing

Degrees for which this major is a Qualifying Major:
 
Bachelor of Arts
 
Bachelor of Arts with the Diploma of Education
 
Bachelor of Arts with the degree of Bachelor of Commerce
 
Bachelor of Arts with the degree of Bachelor of Laws
 
Bachelor of Arts with the degree of Bachelor of Science
 
Bachelor of Business Administration with the degree of Bachelor of Arts
 
Bachelor of Commerce
 
Bachelor of Commerce with the degree of Bachelor of Laws
 
Bachelor of Commerce with the degree of Bachelor of Science
 
Bachelor of Engineering with the degree of Bachelor of Arts

Major details:

Marketing

MAR01

Department:
Department of Business
Faculty:
Faculty of Business and Economics

This major must be completed as part of a degree. The general requirements for the degree must be satisfied in order to graduate.

Requirements for the Major:

Completion of a minimum of 33 credit points including the following prescribed units:

Credit points

100 level

Required
3
Microeconomic Principles (3)
ECON111
Required
3
Marketing Fundamentals (3)
MKTG101
Required
one of
 
Introductory Statistics (3)
STAT170
 
Statistical Data Analysis (3)
STAT171
3
Design and Statistics I (3)
PSY122
Required
either
or
 
Accounting IA (3)
ACCG100
3
Accounting Information for Decision-Making (3)
ACCG106

200 level

Required
3
Marketing Research (3)
MKTG202
Required
3
Consumer Behaviour (3)
MKTG203
Required
3cp from

 

 
Integrated Marketing Communications (3)
MKTG204
 
Marketing Management (3)
MKTG208
 
Marketing Metrics (3)
MKTG210
3
Marketing Metrics (3)
MKTG310

300 level

Required
3
Marketing Strategy (3)
MKTG303
Required
9cp from
 
Marketing Project (3)
MKTG304
 
Customer Relationship Management (3)
MKTG308
 
Social Marketing and Sustainability (3)
MKTG309
9
Brand Management (3)
MKTG311

TOTAL CREDIT POINTS REQUIRED TO SATISFY THIS MAJOR

33