2010 Course Handbook
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MKTG304: Marketing Project
This unit comprises a review of the activities involved in managing marketing functions that are essentially operational: marketing planning, product management, pricing, distribution, and communications decisions. The unit also covers measuring performance. Students have the opportunity of testing their understanding of operational principals through the application of a marketing simulation game.
| Credit Points: | 3 |
| Contact Hours: | 3 |
| When Offered: | D2 - Day; Offered in the second half-year E2 - Evening; Offered in the second half-year |
| Staff Contact(s): | Dr David Gray |
| Prerequisites: |
(MKTG202 or MKTG203 or MKTG204 or MKTG208 or MKTG210 or MKTG213 or BBA203 or BBA213) and (STAT170 or STAT171) |
| Corequisites: | |
| NCCW(s): | |
| Unit Designation(s): | |
| Assessed As: | Graded |
| Offered By: | Department of Business |
Timetable Information
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