2010 Course Handbook
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MKTG208: Marketing Management
Marketing management is no longer a department within the company—it is a company wide undertaking. This unit takes a customer and market focus. Successful marketing management includes: developing marketing strategies and plans; connecting with customers; building strong brands; shaping the market offerings; delivering and communicating value; capturing marketing insights; and creating successful long term growth.
| Credit Points: | 3 |
| Contact Hours: | 3 |
| When Offered: | D1 - Day; Offered in the first half-year D2 - Day; Offered in the second half-year |
| Staff Contact(s): | Ms Leanne Carter |
| Prerequisites: | |
| Corequisites: | |
| NCCW(s): | BBA313 |
| Unit Designation(s): | |
| Assessed As: | Graded |
| Offered By: | Department of Business |
Timetable Information
For unit timetable information please visit the Timetables@Macquarie Website .