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Master of Marketing


Faculty of Business and Economics
Master of Marketing (MMktg)
Admission Requirement:
• Australian level 8 Graduate Diploma in a related discipline, or
• Australian level 7 bachelor qualification in a related discipline and a GPA of 5.0 (out of 7.0), or
• Australian level 7 bachelor qualification in a related discipline and two years work experience
English Language Proficiency:
Academic IELTS of 6.5 overall with minimum 6.0 in each band, or equivalent
Study Mode:
Full-time, Part-time
Attendance Mode:
Candidature Length:
Full-time: 1 year
Part-time: 2 years
North Ryde — Session 2 (29 July 2019)
Volume of Learning:
Equivalent to 1 year
General requirements:
Completion of other specific minimum requirements as set out below

In order to graduate students must ensure that they have satisfied all of the general requirements of the award.

Specific minimum requirements:

Credit points

800 level

Strategic Marketing Management (4)
Marketing Theory (4)
Applied Marketing Research (4)
Consumer Behaviour (4)
16cp from
Marketing Communications (4)
Digital Marketing Strategy (4)
Business-to-Business Marketing Strategy (4)
Professional and Business-to-Business Services Marketing (4)
Marketing Supply Chain Strategy (4)
Strategic Branding (4)
New Product and Service Commercialisation (4)
Strategic Sales Management (4)


AQF Level Level 9
CRICOS Code 099181E
Overview and Aims of the Program The Master of Marketing is designed to develop marketers with sound marketing knowledge and analytical skills, and creative ability. The Master of Marketing will prepare graduates to function in rapidly changing marketing environments. More than ever, organisations require marketers who understand marketing issues that directly impact organisational performance.
Graduate Capabilities

The Graduate Capabilities Framework articulates the fundamentals that underpin all of Macquarie’s academic programs. It expresses these as follows:

Cognitive capabilities
(K) discipline specific knowledge and skills
(T) critical, analytical and integrative thinking
(P) problem solving and research capability
(I) creative and innovative

Interpersonal or social capabilities
(C) effective communication
(E) engaged and ethical local and global citizens
(A) socially and environmentally active and responsible

Personal capabilities
(J) capable of professional and personal judgement and initiative
(L) commitment to continuous learning

Program Learning Outcomes By the end of this program it is anticipated you should be able to:
1. Evaluate and apply specialised knowledge of marketing theories to marketing problems and activities, in a wide range of contexts (K, T);
2. Examine complex marketing problems through analysing data, and generating insights about markets, to make informed decisions and design creative solutions to marketing problems (A, T, P);
3. Develop creative marketing projects within specified deadlines to meet identified objectives (J, C, E);
4. Use effective marketing communication skills (written and oral) to explain and defend a position, and create effective outcomes for stakeholders (C);
5. Use personal and interpersonal skills to work independently or in collaboration, and create effective working relationships with stakeholders (C, J);
6. Conduct independent research to recommend appropriate solutions to complex business problems (P);
7. Critically analyse the need for corporate social responsibility and for engaging in ethical behaviour (E, A);
8. Apply creative strategies to evaluate and recommend solutions to complex marketing problems (I).
Learning and Teaching Methods The program takes a structured, scaffolded approach to the curriculum. Knowledge, skills and graduate attributes are built over time through an integrated and co-ordinated suite of marketing units. The program is based around a student-centred philosophy to learning and teaching, taking a dynamic, real world learning approach, where students take responsibility for their own learning and co-create learning outcomes.

The program is designed to develop students’ knowledge and skills to apply marketing theory to analyse, evaluate and develop solutions to marketing problems through problem-based learning.
Assessment Assessment tasks are designed to develop understanding and assess achievement of the program learning outcomes and will require students to integrate and exhibit skills and knowledge acquired. For each unit of study, students will typically complete between two or three assessment tasks. The unit guide will indicate the relationship between the assessment tasks and program learning outcomes.

Assessment tasks may include the following:
o Written assessments in traditional academic format ranging from short essays to longer, self-directed research papers, literature reviews and annotated bibliographies.
o Case studies or reports, written documents outlining the results of a detailed analysis of a situation using empirical data and research. Case studies are used to assess critical thinking, analytical and research skills.
o Assignments, in a variety of formats such as the analysis of a data set, or a brief written response to a topic question.
o Online quizzes, designed to assess knowledge, skills or capabilities, and typically consisting of a series of questions requiring brief responses.
o Class participation, including engagement in seminar discussions, or online discussions.
o Individual or group oral presentations which may incorporate presentation technologies or be accompanied by handouts.
o Final examination, an invigilated assessment conducted at the end of session and designed to assess a student's body of knowledge and critical thinking skills.
Recognition of Prior Learning

Macquarie University may recognise prior formal, informal and non-formal learning for the purpose of granting credit towards, or admission into, a program. The recognition of these forms of learning is enabled by the University’s Recognition of Prior Learning (RPL) Policy (see and its associated Procedures and Guidelines. The RPL pages contain information on how to apply, links to registers, and the approval processes for recognising prior learning for entry or credit.

Information can be found at:

Support for Learning

Macquarie University aspires to be an inclusive and supportive community of learners where all students are given the opportunity to meet their academic and personal goals. The University offers a comprehensive range of free and accessible student support services which include academic advice, counselling and psychological services, advocacy services and welfare advice, careers and employment, disability services and academic skills workshops amongst others. There is also a bulk billing medical service located on campus.

Further information can be found at

Campus Wellbeing contact details:
Phone: +61 2 9850 7497

Program Standards and Quality

The program is subject to an ongoing comprehensive process of quality review in accordance with a pre-determined schedule that complies with the Higher Education Standards Framework. The review is overseen by Macquarie University's peak academic governance body, the Academic Senate and takes into account feedback received from students, staff and external stakeholders.

Graduate Destinations and Employability This program aims to provide participants with the knowledge and skills required to practice as marketers in various contexts. Emphasis will be placed on the determination and assessment of 'best practice' approaches to marketing in the global context, informed by the application of appropriate theoretical foundations.

Graduates will be equipped for work in areas such as: brand management, product management, customer insights, marketing research, product and service development, sales, digital marketing and social media marketing, and customer relationship management.

Roles may include:
Brand or Product Manager
Marketing Consultant
Market Analyst
Sales Manager
Social Media and Digital Marketing Specialist
Marketing Supply Chain Specialist
Assessment Regulations

This program is subject to Macquarie University regulations, including but not limited to those specified in the Assessment Policy, Academic Honesty Policy, the Final Examination Policy and relevant University Rules. For all approved University policies, procedures, guidelines and schedules visit

Accreditation This is an Australian Qualifications Framework (AQF) accredited qualification.

Inherent requirements are the essential components of a course or program necessary for a student to successfully achieve the core learning outcomes of a course or program. Students must meet the inherent requirements to complete their Macquarie University course or program.

Inherent requirements for Macquarie University programs fall under the following categories:

Physical: The physical inherent requirement is to have the physical capabilities to safely and effectively perform the activities necessary to undertake the learning activities and achieve the learning outcomes of an award.

Cognition: The inherent requirement for cognition is possessing the intellectual, conceptual, integrative and quantitative capabilities to undertake the learning activities and achieve the learning outcomes of an award.

Communication: The inherent requirement for communication is the capacity to communicate information, thoughts and ideas through a variety of mediums and with a range of audiences.

Behavioural: The behavioural inherent requirement is the capacity to sustain appropriate behaviour over the duration of units of study to engage in activities necessary to undertake the learning activities and achieve the learning outcomes of an award.

For more information see

2019 Unit Information

When offered:
S1 Day
Permission of Executive Dean of Faculty
HSC Chinese, CHN113, CHN148