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Business-to-Business Marketing Strategy - MKTG807

The importance of marketing in the Business to Business (B2B) sector has grown globally. Business markets present unique challenges and opportunities for marketers. Business customers do not buy in the same way as end consumers do. Business customers are driven by different needs, use different decision criteria and respond to different marketing approaches to end consumers. Business buyers behave differently and require different strategies to target them.

This unit will develop students’ knowledge of business to business marketing. Students’ will develop knowledge and skills to understand, analyze, and apply theory and principles of B2B marketing to build relationships and target business customers with products and services.

Credit Points: 4
When Offered:

TBD - Not offered in the current year; next offering is to be determined

Staff Contact(s): Marketing staff

BUS651 or MKTG696 or admission to MMktg Prerequisite Information


Unit Designation(s):


Assessed As: Graded
Offered By:

Department of Marketing

Faculty of Business and Economics

Course structures, including unit offerings, are subject to change.
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