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Marketing Supply Chain Strategy - MKTG809

With increasing market dynamism, the effective development and management of marketing supply chains is becoming an invaluable competitive advantage. A marketing supply chain is a system of organizations, people, activities, information and resources involved in moving a product or service from a supplier to its customers at the right place, time and cost.

This unit advances students learning of the principles, concepts and approaches applied in the management of marketing supply chains. The focus of this unit is on synthesizing students’ knowledge of the management of procurement processes, managing effective relationships among people in the supply chains, and the flow of information and materials in the supply chains so as to build and sustain a competitive process. This unit helps students to identify how the strategic management of an organization’s marketing supply chain can sustain competitiveness in a highly dynamic environment.

Credit Points: 4
When Offered:

TBD - Not offered in the current year; next offering is to be determined

Staff Contact(s): Marketing staff

MKTG696 or admission to MMktg  Prerequisite Information


Unit Designation(s):


Assessed As: Graded
Offered By:

Department of Marketing

Faculty of Business and Economics

Course structures, including unit offerings, are subject to change.
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