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Market Research and Forecasting - STAT328

Advanced quantitative methods including conjoint analysis, principal component analysis and other statistical techniques that have important applications in market research form the first part of this unit. Emphasis is placed on market research applications. The unit then covers methods for modelling and forecasting trends based on time series data, including procedures for seasonal adjustment.

Credit Points: 3
When Offered:

S2 Day - Session 2, North Ryde, Day

Staff Contact(s): Dr Tania Prvan
Prerequisites:

6cp at 200 level including (STAT270 or STAT271 or BIOL235(P) or PSY222 or PSY248(P)) Prerequisite Information

Corequisites:

NCCW(s):
Unit Designation(s):

Commerce

Science

Unit Type:
Assessed As: Graded
Offered By:

Department of Statistics

Faculty of Science and Engineering

Course structures, including unit offerings, are subject to change.
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