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Marketing Project - MKTG304

This unit applies marketing theory to practice, as we solve a marketing problem for a real world company. Its objectives are to investigate what kinds of factors influence the competitive positioning of a firm within an industry, to achieve an ethical, socially responsible, and sustainable competitive advantage. The unit explores how a variety of marketing frameworks can be applied to develop a strategic marketing solution for the client partner's business issues. The class is conducted through seminars where students are taught to write a marketing solution around the Client Partner's specified marketing problem. Throughout the unit, the emphasis is on the analysis process: identifying information needs, acquiring the necessary information, interpreting it and using it as the basis for business recommendations back to the Client Partner.

The unit is delivered in intensive mode, of two three-hour seminars each week for the last seven weeks of the session. MKTG303 also runs two three-hour seminars each week but in the first six weeks of the session. Both units are designed to complement one another, ideally taken in the same session. If taking both MKTG303 and MKTG304 together in the same session, please choose the same stream for both.

Credit Points: 3
When Offered:

S1 Evening - Session 1, North Ryde, Evening

S2 Day - Session 2, North Ryde, Day

Staff Contact(s): Mr Stephen Erichsen

(39cp at 100 level or above) including MKTG202 and MKTG203 Prerequisite Information



Unit Designation(s):


Unit Type: PACE unit
Assessed As: Graded
Offered By:

Department of Marketing and Management

Faculty of Business and Economics

Course structures, including unit offerings, are subject to change.
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