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Minor: Marketing

Marketing

MKTMN01V1

Department:
Department of Marketing and Management
Faculty:
Faculty of Business and Economics

This minor must be completed as part of an award. The general requirements for the award must be satisfied in order to graduate.

Requirements for the Minor:

Completion of a minimum of 12 credit points including the following prescribed units:

Credit points

100 level

Required
3
Marketing Fundamentals (3)
 
Required
3
Marketing Research (3)
 
Required
3
Consumer Behaviour (3)
 
Required
3cp from
 
Integrated Marketing Communications (3)
 
 
Business to Business Marketing (3)
 
 
Services Marketing (3)
 
 
Marketing Management (3)
 
 
Global Marketing (3)
 
3
Consumer Demographics (3)
 

TOTAL CREDIT POINTS REQUIRED TO SATISFY THIS MINOR

12