Market Research and Forecasting - STAT726
Advanced quantitative methods including multivariate and other statistical methods that have important applications in market research will form the first part of this unit. Consumer choice modelling (conjoint analysis) will also be discussed. Methods for modelling and forecasting trends based on time series data, including techniques for seasonal adjustment will be covered. The unit will make extensive use of appropriate computer packages including SPSS.
| Credit Points: | 4 |
| When Offered: | S2 Day - Session 2, North Ryde, Day |
| Staff Contact(s): | Dr Tania Prvan |
| Prerequisites: |
Admission to MRes |
| Corequisites: | |
| NCCW(s): | STAT826 |
| Unit Designation(s): | |
| Assessed As: | Graded |
| Offered By: | Department of Statistics Faculty of Science and Engineering |
Course structures, including unit offerings, are subject to change.
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