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Market Research and Forecasting - STAT826

Advanced quantitative methods including multivariate and other statistical methods that have important applications in market research will form the first part of this unit. Consumer choice modelling (conjoint analysis) will also be discussed. Methods for modelling and forecasting trends based on time series data, including techniques for seasonal adjustment will be covered. The unit will make extensive use of appropriate computer packages including SPSS.

Credit Points: 4
When Offered:

S2 Day - Session 2, North Ryde, Day

S2 External - Session 2, External (On-campus dates: None)

Staff Contact(s): Dr Tania Prvan



((Admission to MAppStat or GradDipAppStat) and STAT680) or (admission to MSc or MActPrac)

Unit Designation(s):



Assessed As: Graded
Offered By:

Department of Statistics

Faculty of Science and Engineering

Course structures, including unit offerings, are subject to change.
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