International Marketing - MKTG801
This unit will examine the factors that influence marketing strategy in an international setting. Students undertake comprehensive research and analysis of academic articles and apply concepts such as globalisation and anti-globalisation; international economic environments; social and cultural elements of market environments; political-legal environments; international marketing intelligence; market entry; and international product, distribution, pricing and promotional strategies and tactics, to a comprehensive international marketing plan.
| Credit Points: | 4 |
| When Offered: | S1 Evening - Session 1, North Ryde, Evening S2 Evening - Session 2, North Ryde, Evening |
| Staff Contact(s): | Dr June Buchanan |
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| Assessed As: | Graded |
| Offered By: | Department of Marketing and Management Faculty of Business and Economics |
Course structures, including unit offerings, are subject to change.
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