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Customer Relationship Management - MKTG308

Implementation of Customer Relationship Management (CRM) has become an increasingly relevant strategic option for organisations to attract, retain and develop customers. Such implementation necessarily involves deployment of relevant software but more crucially involves a customer-oriented alignment of organisational strategy, people, processes and information technology.

This unit develops students' knowledge of the concepts, principles and processes that underpin CRM. Students learn about the value of developing relationships with customers and how to analyse and evaluate the value of these relationships to the long-term success of any business. The unit examines practical issues involved in implementing and managing CRM within organisations and how potential implementation problems can be overcome.

Credit Points: 3
When Offered:

S1 Day - Session 1, North Ryde, Day

Staff Contact(s): Dr Con Korkofingas

(STAT150 or STAT170 or STAT171 or PSY122) and 6cp at 200 level including (MKTG202 or MKTG203 or MKTG204 or MKTG208 or MKTG210 or MKTG213Prerequisite Information


Unit Designation(s):


Unit Type:
Assessed As: Graded
Offered By:

Department of Marketing

Faculty of Business and Economics

Course structures, including unit offerings, are subject to change.
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