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Marketing Research - MKTG202

Marketing research is a key activity of successful organizations, enabling them to learn about consumers and markets. This knowledge helps organizations to identify potential opportunities in the market and make strategic decisions that support and sustain their competitiveness.

This unit equips students with knowledge about the role and processes of marketing research. The focus of the unit is on developing students’ skills to identify appropriate marketing research techniques to design and implement marketing research projects that solve marketing problems. In the unit, students gain knowledge of statistical software to analyze data. Students also learn how to interpret statistical output to make marketing decisions and communicate their findings through oral and written communication.

Credit Points: 3
When Offered:

S1 Day - Session 1, North Ryde, Day

S2 Evening - Session 2, North Ryde, Evening

Staff Contact(s): Dr Jie Meng

MKTG101 Prerequisite Information


Unit Designation(s):


Unit Type:
Assessed As: Graded
Offered By:

Department of Marketing

Faculty of Business and Economics

Course structures, including unit offerings, are subject to change.
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