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Rhetoric and Persuasion in Management - MGSM877

This unit is subject to a quota. Limited places are available. Please refer to the Faculty for further information

The ability to communicate persuasively is a key skill of leadership. This unit offers a practical introduction to persuasion theory and persuasive communication and aims to develop in students an applied understanding of the psychology of persuasion and the art of rhetoric.

The approach is theory and practice. We will explore both classical and contemporary ideas of persuasion with an emphasis on recent social psychological theory and research. Students will also practice critical skills in analysing, organising, information gathering, goal setting, evaluating and public speaking.

The unit is more audience-centric than the speaker-centric units that focus primarily on the speaker’s delivery skills. The focus in this unit is on the co-active preparation and delivery of persuasive messages, on the quality of the argument and the engagement of the audience, rather than on the theatrics of the speaker’s delivery.

Credit Points: 4
When Offered:

Term 1 North Ryde - January to March

Term 2 North Ryde - March to June

MGSM Term 4 City - MGSM, City Campus, September to December

Staff Contact(s):

Admission to MBA or MMgmt or GradCertMgtPostMBA or GradDipMgt Prerequisite Information


NCCW(s): MGNT877
Unit Designation(s):
Assessed As: Graded
Offered By:

Department of Management

Faculty of Business and Economics

Course structures, including unit offerings, are subject to change.
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