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Learning to be Persuasive - MGNT877

This unit is subject to a quota. Limited places are available. Please refer to the Faculty for further information

The ability to communicate persuasively is a key skill of leadership. This unit offers a practical introduction to persuasion theory and persuasive communication and aims to develop in students an applied understanding of the psychology of persuasion and the art of rhetoric. The approach is theoretical and practical. We will explore both classical and contemporary ideas of persuasion with an emphasis on recent social psychological theory and research. Students will also practice critical skills in analysing, organising, information gathering, goal setting, evaluating and public speaking. The focus in this unit is on the co-active preparation and delivery of persuasive messages, on the quality of the argument and the engagement of the audience, rather than on the theatrics of the speaker’s delivery.

Credit Points: 4
When Offered:

Term 4 North Ryde - September to December

Staff Contact(s):

Admission to MMgmt and 32cp Prerequisite Information


NCCW(s): MGSM877
Unit Designation(s):
Assessed As: Graded
Offered By:

Department of Management

Faculty of Business and Economics

Course structures, including unit offerings, are subject to change.
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