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Global Marketing - MGNT827

The objective of this unit is to equip participants with the knowledge and skills which are central to developing a global mindset, specifically in the context of international business relations. In this unit we shall focus on both the concepts and competencies of a global mindset, including leading in a global context, thinking and executing strategically in unfamiliar context and coping with uncertainty. Specifically, students will be able to analyse a business and recommend strategic approaches with respect to: globalization and localization; nationalism and fundamentalism, worldliness and cosmopolitan mindsets.

Credit Points: 4
When Offered:

TBD - Not offered in the current year; next offering is to be determined

Staff Contact(s):

32cp including ((MGNT609 and MGNT809) or (MGNT607)) Prerequisite Information


NCCW(s): MGSM815
Unit Designation(s):
Assessed As: Graded
Offered By:

Department of Marketing

Faculty of Business and Economics

Course structures, including unit offerings, are subject to change.
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