Global Marketing - MGNT827
The objective of this unit is to equip participants with the knowledge and skills which are central to developing a global mindset, specifically in the context of international business relations. In this unit we shall focus on both the concepts and competencies of a global mindset, including leading in a global context, thinking and executing strategically in unfamiliar context and coping with uncertainty. Specifically, students will be able to analyse a business and recommend strategic approaches with respect to: globalization and localization; nationalism and fundamentalism, worldliness and cosmopolitan mindsets.
| Credit Points: | 4 |
| When Offered: | TBD - Not offered in the current year; next offering is to be determined |
| Staff Contact(s): | studentservices@mgsm.edu.au |
| Prerequisites: | |
| Corequisites: | |
| NCCW(s): | MGSM815 |
| Unit Designation(s): | |
| Assessed As: | Graded |
| Offered By: | Department of Marketing Faculty of Business and Economics |
Course structures, including unit offerings, are subject to change.
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