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Bachelor of Digital Business


Faculty of Science and Engineering
Bachelor of Digital Business (BDigitalBus)
English Language Proficiency:
Academic IELTS of 6.5 overall with minimum 6.0 in each band, or equivalent
Study Mode:
Full-time, Part-time
Attendance Mode:
Candidature Length:
Full-time: 3 years
North Ryde — Session 1 (25 February 2019)
Volume of Learning:
Equivalent to 3 years
General requirements:
Minimum number of credit points for the degree 72
Of your 72 credit points, complete a maximum of 30 credit points at 100 level
Minimum number of credit points at 200 level or above 42
Minimum number of credit points at 300 level or above 18
Completion of a designated PACE unit
Completion of other specific minimum requirements as set out below

In order to graduate students must ensure that they have satisfied all of the general requirements of the award.

Specific minimum requirements:

Credit points

100 level

Principles of Management (3)
Introduction to Computer Programming (3)
Fundamentals of Computer Science (3)
Introduction to Database Design and Management (3)
Marketing Fundamentals (3)
Business Statistics (3)

200 level

Entrepreneurship and New Venture Management (3)
Data Communications (3)
Web Technology (3)
Finance and Regulation for New Ventures (3)
Database Systems (3)
Applications Modelling and Development (3)
Interactive Web Design (3)

300 level

Entrepreneurship Project (3)
Strategic Management (3)
E-Commerce Technology (3)
Computing Industry Project (3)
Creativity and Innovation (3)
New Venture Marketing and Business Development (3)

Balance of credit points required:



Units marked with a C are Capstone units.
Units marked with a P are PACE units.

AQF Level Level 7 Bachelor Degree
CRICOS Code 090742E
Overview and Aims of the Program The Digital Business degree aims to produce graduates who will apply information technology to support the process of business over the Internet. Digital Business brings together the technologies of the Internet and information systems in the business context. It includes activities such as sharing of business information, maintaining business relationships and conducting business transactions through the Internet. Graduates receive in-depth learning experiences in the areas of e-commerce and web technology, information systems analysis, design and development, and system integration. This is supported by foundational ICT skills in programming and modelling, combined with an essential understanding of business processes and organizational behaviours in the domestic and international context. Graduates from this program are prepared for a career in the design, implementation and management of Internet-based commercial activities.
Graduate Capabilities

The Graduate Capabilities Framework articulates the fundamentals that underpin all of Macquarie’s academic programs. It expresses these as follows:

Cognitive capabilities
(K) discipline specific knowledge and skills
(T) critical, analytical and integrative thinking
(P) problem solving and research capability
(I) creative and innovative

Interpersonal or social capabilities
(C) effective communication
(E) engaged and ethical local and global citizens
(A) socially and environmentally active and responsible

Personal capabilities
(J) capable of professional and personal judgement and initiative
(L) commitment to continuous learning

Program Learning Outcomes By the end of this program it is anticipated you should be able to:

1. analyse, design, and implement an e-Business solution (K, T, P, I)
2. apply the stages of the system development life-cycle to e-Business systems (K, T, P, I, L)
3. apply project management principles in a team work environment (P, C, E, A, J)
4. effectively communicate the results of system development processes (E, E, A, J)
5. identify and address ethical issues based on an understanding of professional ethics (E, J)
6. apply security mechanisms in e-Business systems (K, P)
7. apply modelling techniques to analyse information flows and processes in an organization (K, I, P)
8. integrate new systems and processes into an organization (L, P)
9. demonstrate an understanding of e-Business in the global business context (E, L, K).
Learning and Teaching Methods The Bachelor of eBusiness is designed to prepare graduates as IT professionals for work in industry, research organisations and academia, specifically in the area of Electronic Business and Commerce. The program is intended to meet the Australian Computer Society professional standards for ICT courses which includes the underlying core body of knowledge in IT and the professional and ethical responsibilities relevant to working in the IT industry.

The learning activities in the degree are designed to foster these abilities in the students. The academics involved with this program are active researchers, which enables them to integrate cutting-edge research into the units that they teach. The majority of the units in this program have practical components supported by small-group teaching sessions in our computing laboratories. Some units utilise small groups where students work in a team to achieve a goal. Communication skills are developed through oral presentations.

The theoretical components of units are presented in lectures and develop the underlying theory, and analytical and problem solving skills. All units have weekly face-to-face activities. Assignments are used for formative and summative purposes. As knowledge in IT is continually evolving, learning and teaching methods support the capacity for students to become independent learners.

The Bachelor of eBusiness culminates with a Capstone unit that involves students being part of a small team assigned to an industry partner to carry out an industry relevant project. Students work autonomously under the guidance of academic staff and using industry staff as 'clients'. The project allows students to apply in an integrated manner the knowledge and skills they have developed in their studies on a substantial design, analysis or development problem.
Assessment Units in the Bachelor of Digital Business all have at least three different types of assessment. These assessments are designed not just to test discipline-specific knowledge, but all aspects of professional competency include professional practice, project work, design and communication skills. In addition to formal assessments, students are provided with informal feedback from staff and their peers throughout the semester.

Assessment types are very diverse and include:
• assignments - test the understanding of a learning outcome by means of small size problems
• programming assignments - allow students to demonstrate their competency in developing software of varying complexity
• reports and documents - beside essay style questions to analyse and critique different topics they also assess relevant skills involving documentation such as requirements documentation and project plans
• oral presentations - test students ability to communicate the results of their work
• group reports - are used when group projects or group laboratory work is conducted
• final exams - the majority of the units will have a final examination where the ability to synthesize and apply knowledge is assessed
• quizzes and in-class tests - assess student learning part-way through the unit and provide feedback to students on learning progress
• tutorial assessments - assess students work in formal tutorial sessions where students receive the support of tutors and other staff.
Recognition of Prior Learning

Macquarie University may recognise prior formal, informal and non-formal learning for the purpose of granting credit towards, or admission into, a program. The recognition of these forms of learning is enabled by the University’s Recognition of Prior Learning (RPL) Policy (see and its associated Procedures and Guidelines. The RPL pages contain information on how to apply, links to registers, and the approval processes for recognising prior learning for entry or credit.

Information can be found at:

Support for Learning

Macquarie University aspires to be an inclusive and supportive community of learners where all students are given the opportunity to meet their academic and personal goals. The University offers a comprehensive range of free and accessible student support services which include academic advice, counselling and psychological services, advocacy services and welfare advice, careers and employment, disability services and academic skills workshops amongst others. There is also a bulk billing medical service located on campus.

Further information can be found at

Campus Wellbeing contact details:
Phone: +61 2 9850 7497

Program Standards and Quality

The program is subject to an ongoing comprehensive process of quality review in accordance with a pre-determined schedule that complies with the Higher Education Standards Framework. The review is overseen by Macquarie University's peak academic governance body, the Academic Senate and takes into account feedback received from students, staff and external stakeholders.

Graduate Destinations and Employability The students will complete a project with industry partners in their final year in either eBusiness technologies or business information systems where they will work under academic and industry supervision by applying a range of skills and knowledge learned along the way.

The students develop the relevant skills and knowledge in this rapidly growing area and have the opportunities to work on the real business world problems. Graduate destinations include:
• business analyst
• business manager
• IT project manager
• web application developer.
Assessment Regulations

This program is subject to Macquarie University regulations, including but not limited to those specified in the Assessment Policy, Academic Honesty Policy, the Final Examination Policy and relevant University Rules. For all approved University policies, procedures, guidelines and schedules visit

Accreditation This is an Australian Qualifications Framework (AQF) accredited qualification.

Inherent requirements are the essential components of a course or program necessary for a student to successfully achieve the core learning outcomes of a course or program. Students must meet the inherent requirements to complete their Macquarie University course or program.

Inherent requirements for Macquarie University programs fall under the following categories:

Physical: The physical inherent requirement is to have the physical capabilities to safely and effectively perform the activities necessary to undertake the learning activities and achieve the learning outcomes of an award.

Cognition: The inherent requirement for cognition is possessing the intellectual, conceptual, integrative and quantitative capabilities to undertake the learning activities and achieve the learning outcomes of an award.

Communication: The inherent requirement for communication is the capacity to communicate information, thoughts and ideas through a variety of mediums and with a range of audiences.

Behavioural: The behavioural inherent requirement is the capacity to sustain appropriate behaviour over the duration of units of study to engage in activities necessary to undertake the learning activities and achieve the learning outcomes of an award.

For more information see

2019 Unit Information

When offered:
S1 Day
Permission of Executive Dean of Faculty
HSC Chinese, CHN113, CHN148