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Strategic Management - BBA350

This unit enables students to understand and analyze the highly influential discourse of strategic management. Starting with the premise that the ideas and practices of strategic management are far too significant to be reduced to a set of simplified tools or techniques, this unit draws upon a wide range of academic work across the fields of management, organization studies, and strategy to examine the topic. Using this research, strategic management is considered in terms of the social, political, ethical and global effects that it engenders and encourages in today’s organised world. Students will have the opportunity to synthesize these areas of knowledge through analyzing the strategic lessons to be drawn from major organizational and societal events, including those of high-level corporate fraud and environmental crisis.

Credit Points: 3
When Offered:

S1 Day - Session 1, North Ryde, Day

S2 Evening - Session 2, North Ryde, Evening

Staff Contact(s): Associate Professor Edward Wray-Bliss

39cp at 100 level or above Prerequisite Information


NCCW(s): BBA301
Unit Designation(s):


Unit Type:
Assessed As: Graded
Offered By:

Department of Management

Faculty of Business and Economics

Course structures, including unit offerings, are subject to change.
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