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Marketing Metrics - MKTG310

This unit introduces the conceptual and practical issues in developing models to aid in decision making in marketing. It considers a wide range of problems, with students developing practical skills in model building in applied computer sessions. Students will also translate those analytic models into competitive strategy models by making policy recommendations.

Credit Points: 3
When Offered:

S2 Day - Session 2, North Ryde, Day

Staff Contact(s): Associate Professor Hume Winzar, Dr Abas Mirzaei

MKTG202 and (MKTG203 or MKTG204 or MKTG207 or MKTG208 or MKTG209Prerequisite Information


NCCW(s): MKTG210
Unit Designation(s):


Unit Type:
Assessed As: Graded
Offered By:

Department of Marketing and Management

Faculty of Business and Economics

Course structures, including unit offerings, are subject to change.
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