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Marketing Seminar - MKTG305

This unit is designed for students undertaking a specialised programme in marketing. The aim of the unit is to introduce students to more 'cutting edge' and specialised topics in marketing. Some of the topics deal, in greater depth, with concepts learnt in previous marketing units while other topics may have not been previously covered. All topics will include a focus on applications of theory. Through analysis of these topics, students should enhance their understanding of marketing theory and concepts already learnt, obtain new knowledge and be able to apply this knowledge to issues involved in effective real-world marketing.

Credit Points: 3
When Offered:

TBD - Not offered in the current year; next offering is to be determined

Staff Contact(s): Associate Professor Chris Baumann

3cp in MKTG units at 200 level and STAT150 or STAT170 or STAT171 or PSY122 Prerequisite Information



Unit Designation(s):


Unit Type:
Assessed As: Graded
Offered By:

Department of Marketing and Management

Faculty of Business and Economics

Course structures, including unit offerings, are subject to change.
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