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Business to Business Marketing - MKTG205

Business-to-business markets differ significantly from business-to-consumer markets, and present unique challenges and opportunities for marketers. Business customers are driven by different needs, engage in complex purchase decision-making processes, and respond differently to marketing stimuli. In facing the challenges and opportunities in business markets, marketers need to apply specific strategies to develop value offerings, communicate those offerings to stimulate purchase behaviour, and work to sustain long lasting business relationships with customers.

This unit will develop your knowledge to explain and apply business-to-business marketing theories and principles to solve business-to-business marketing problems, as well as help you to analyse business-to-business networks and identify opportunities to offer superior value to customers.

Credit Points: 3
When Offered:

S2 Day - Session 2, North Ryde, Day

Staff Contact(s): Dr Vida Siahtiri

MKTG101 Prerequisite Information


Unit Designation(s):


Unit Type:
Assessed As: Graded
Offered By:

Department of Marketing and Management

Faculty of Business and Economics

Course structures, including unit offerings, are subject to change.
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