International Communication Campaigns - ICOM202
This unit applies theories of development communication, social marketing and persuasion in the design of international communication campaigns to achieve planned social change. The unit aims to investigate how cultural values and assumptions shape communication methods, media choice and audience reception. Using the latest research, students identify an area of need, and design a campaign plan using traditional and new media forms that can be delivered across cultures. Case studies of information campaigns developed by governments, non-government organisations (NGOs) and international agencies such as the United Nations are critiqued. Students have the opportunity to develop a campaign plan for an International NGO identified. This on-campus project uses online communication technologies such as Skype and email to engage virtually with the partner organisation.
| Credit Points: | 3 |
| When Offered: | S1 Day - Session 1, North Ryde, Day |
| Staff Contact(s): | Dr Usha Harris |
| Prerequisites: |
12cp at 100 level or above |
| Corequisites: | |
| NCCW(s): | ICOZ202 |
| Unit Designation(s): | |
| Unit Type: | |
| Assessed As: | Graded |
| Offered By: | Department of Media, Music, Communication and Cultural Studies Faculty of Arts |
Course structures, including unit offerings, are subject to change.
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