Brand Management - MKTG711
This unit provides students with an enhanced depth and breadth of knowledge in the field of brand management. The current branding literature is critically and systematically evaluated to assess brand management strategies. The unit is designed so students can understand the dimensions of branding across geographic boundaries, brand portfolios, and over time. A strong emphasis is placed on scholarly work to enable a critical and in-depth understanding of the relevant branding and marketing literature. The unit assumes prior knowledge equivalent to that provided by an undergraduate degree with a major in marketing, as well as graduate capabilities such as teamwork and presentation skills. The unit also expects that students will develop a critical and informed awareness of the literature, research and contemporary debates in the field of brand management.
| Credit Points: | 4 |
| When Offered: | S1 Day - Session 1, North Ryde, Day S2 External - Session 2, External (On-campus dates: None) |
| Staff Contact(s): | Associate Professor Chris Baumann |
| Prerequisites: |
Admission to MRes |
| Corequisites: | |
| NCCW(s): | MKTG811 |
| Unit Designation(s): | |
| Assessed As: | Graded |
| Offered By: | Department of Marketing and Management Faculty of Business and Economics |
Course structures, including unit offerings, are subject to change.
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