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Brand Management - MKTG711

This unit provides students with an enhanced depth and breadth of knowledge in the field of brand management. The current branding literature is critically and systematically evaluated to assess brand management strategies. The unit is designed so students can understand the dimensions of branding across geographic boundaries, brand portfolios, and over time. A strong emphasis is placed on scholarly work to enable a critical and in-depth understanding of the relevant branding and marketing literature. The unit assumes prior knowledge equivalent to that provided by an undergraduate degree with a major in marketing, as well as graduate capabilities such as teamwork and presentation skills. The unit also expects that students will develop a critical and informed awareness of the literature, research and contemporary debates in the field of brand management.

Credit Points: 4
When Offered:

S1 Day - Session 1, North Ryde, Day

S2 External - Session 2, External (On-campus dates: None)

Staff Contact(s): Associate Professor Chris Baumann

Admission to MRes Prerequisite Information


NCCW(s): MKTG811
Unit Designation(s):
Assessed As: Graded
Offered By:

Department of Marketing and Management

Faculty of Business and Economics

Course structures, including unit offerings, are subject to change.
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